Stop Guessing.
Start Knowing.
I provide the unvarnished, data-driven truth you need before making a major strategic decision. My work is a short, intense engagement to give you clarity and confidence on whether to invest, enter a new market, or launch a new product.
De-Risk Your Next MoveVivian Peters
Who I Help
I deliver independent market analysis, competitive intelligence, and commercial due diligence for investors, strategists, and founders who can't afford to be wrong.
Private Equity & VC
Validate your investment thesis with rigorous commercial due diligence. I provide the deep market and competitive analysis needed to invest with conviction.
Corporate Strategy
Assess market opportunities and de-risk new initiatives before committing major resources. I act as your dedicated intelligence unit to map the terrain.
Ambitious Startups
Build an unassailable, data-backed case for your market opportunity to secure funding and inform your launch strategy. I build your fortress of evidence.
Core Engagements
My work is focused on answering the critical questions that precede significant capital allocation. I deliver the map; your team drives the execution.
"Should we enter this market?"
Market Opportunity & Feasibility Studies
"Who are we up against and how do we win?"
Competitive Intelligence & Benchmarking
"Is this company a smart investment?"
Commercial Due Diligence (CDD)
"What's the path to our first 100 customers?"
Go-to-Market Strategy
My Process: From Complexity to Clarity
Every engagement is a sprint designed to build an unassailable strategic narrative, grounded in evidence and free from bias.
Deep Primary Research
I go beyond reports. I talk to your real customers, competitors, and industry experts to get the ground truth that can't be found on Google.
Case in point: 40+ expert interviews for a Fall Protection CDD; VoC with global CPG brands for a Bioplastics study.Rigorous Quantitative Analysis
Every recommendation is backed by a fortress of data. I build market models (TAM/SAM/SOM), analyze financial data, and structure the numbers so you don't have to.
Case in point: Go-to-Market playbook with a full MRR model for a fleet management SaaS; Profitability analysis for a cybersecurity firm.Cross-Industry Perspective
My experience across dozens of industries—from SaaS to CPG to Biotech—means I bring a unique, unbiased perspective to your problem, free from the "that's how it's always done" mindset.
Case in point: Analysis has spanned AI in drug discovery, enterprise cybersecurity, and women's fashion in Saudi Arabia.I'm Not For Everyone. Here's Why That's a Good Thing.
My model is built for a specific type of challenge and a specific type of client. This focus ensures maximum impact. I am a mapmaker, not a commando. I provide the intelligence; you lead the charge.
You're a Fit If...
- You face a specific, high-stakes decision with a clear question.
- You value a brutally honest, data-driven perspective over a "yes-man."
- You need to get smart on a market, *fast*, to inform a critical decision.
- You have a strong internal team ready to execute on a clear, validated strategy.
This is NOT a Fit If...
- You're looking for a long-term, retained consultant for ongoing support.
- You need a fractional executive to run your marketing, sales, or operations.
- You need someone to manage the day-to-day implementation of the strategy.
- You want a deep specialist who has only worked in your single, niche industry for their entire career.